{"id":72,"date":"2011-07-03T21:47:21","date_gmt":"2011-07-04T01:47:21","guid":{"rendered":"https:\/\/oyatsubreak.com\/?p=72"},"modified":"2011-07-07T23:19:05","modified_gmt":"2011-07-08T03:19:05","slug":"news-beer-on-the-rocks","status":"publish","type":"post","link":"https:\/\/oyatsubreak.com\/?p=72","title":{"rendered":"News: Beer “On the Rocks”?"},"content":{"rendered":"

\"\"<\/a>Beer on the rocks? Now available in Japan:<\/p>\n

Kirin Brewery Co. will release a new brand of canned beer in late July called “Ice + Beer” that is meant to be drunk over ice in a glass.\u00a0The company was inspired by the recent trend of drinking wine or sake over ice, and also thought consumers would prefer colder drinks this summer due to electricity-saving efforts that could see reduced use of air conditioners.
\nThe Yomiuri Shimbun [LINK]<\/a><\/strong><\/p><\/blockquote>\n

According to the article, the beer will have a stronger aroma and taste to compensate for being watered down by the ice. I quite like the idea of people popping a few extra beers to keep cool, in return for using the air conditioner less…<\/p>\n

\"\"<\/a>While travelling in Japan in 2009, we took some very long train trips up north, and that’s where we were introduced to the concept of “Cup Ice”, literally a cup of ice cubes that you would buy, and poor your warm beverage over to cool down. Travelling always left us with an extra can of beer or chu-hi that we hadn’t gotten to, and this ingenious, 100 yen solution was greatly appreciated.<\/p>\n

– Christopher
\nPhoto of a Japanese traveler enjoying a beer over ice for breakfast on the train to Hokkaido, 2009. Photo by Christopher Butcher.<\/em><\/p>\n

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