{"id":507,"date":"2012-01-11T02:29:32","date_gmt":"2012-01-11T07:29:32","guid":{"rendered":"https:\/\/oyatsubreak.com\/?p=507"},"modified":"2012-01-12T21:51:03","modified_gmt":"2012-01-13T02:51:03","slug":"review-mos-burger-and-kit-kat-collaboration-rich-white-chocolate","status":"publish","type":"post","link":"https:\/\/oyatsubreak.com\/?p=507","title":{"rendered":"Review : Mos Burger and Kit Kat Collaboration! Rich White Chocolate"},"content":{"rendered":"

\"\"<\/a>Review: Kit Kat Mos Burger Exclusive (Rich White Chocolate)<\/strong>
\nGifted: January 2012<\/strong>
\nBest Before: October 2012<\/strong>
\nReview: January 2012<\/strong><\/p>\n

It\u2019s not often that I get to review something either \u2018rare\u2019 or \u2018cutting edge\u2019 in Japanese snacks here at the blog. I guess to folks who don\u2019t live in Japan or aren\u2019t Japanophiles (heh) this is all both rare and cutting edge, but to me flavours like Wasabi, Soy Sauce, and Blueberry Cheesecake are kind of common now. No, to be able to get something that\u2019s a) a limited edition Kit Kat, b) only available for a short time, and c) somewhat hard to find even in Japan? Well that\u2019s awesome.<\/p>\n

My good friend David was visiting his extended family in Japan over the Christmas Holidays, and when he spotted these Mos Burger x Kit Kat collaborations he immediately tweeted them to my attention. After basically begging him to grab me some, lo and behold, a bunch of them showed up on my doorstep just a week later! Shipping must have cost a fortune (the bars cost 120 yen each, or about 10 bucks total), and so I say to David a very sincere thank you.<\/p>\n

And now, now I\u2019ve got Mos Burger Kit Kats! And I\u2019m happy to be able to share them with you\u2026!<\/p>\n

Packaging:<\/strong> In a bit of a departure for Kit Kat, the packaging has eschewed the lush photographic backgrounds of most of the recent releases to embrace the superflat, super cute icononography of the Mos Burger characters. This is a very Japanese release even for a Kit Kat, and so the only English writing on the entire package are the trademarks\/brand names. Interestingly, the little sign that the cute burger guy is holding up reads \u201cRich White\u201d, the flavour. But \u2018white\u2019 is spelled out phonetically, in English. \u201cHo-Wa-I-To\u201d. I guess because white chocolate is a western thing? Still, we couldn\u2019t figure it out until we popped it into Google translate, even though we sounded it out. :)<\/p>\n

The back is dense with information as well\u2026 Overall I like the mix of the corporate styles, and the edges seems really fun and playful, but the design is really very \u2018all business\u2019 over all, which I feel is a missed opportunity.<\/p>\n

The opposite is true of the interior packaging, which is fun and graphic. All sorts of little Mos Burger characters running around. Super cute. Oh and I should point out both the back of the mini-packages as well as the back of the full size box have spaces for you to write an inspirational message to the person you’re giving this gift to, in keeping with the theme of this year’s Kit Kats.<\/p>\n

\"\"<\/a><\/p>\n

Scent:<\/strong> White. Chocolate. I haven\u2019t had a \u201cpure\u201d white chocolate kit kat in a very long time, and it\u2019s amazing to get one and have your idea of what they smell like sort of \u2018reset\u2019. They have that sweet, slightly buttery scent of white chocolate and nothing else.<\/p>\n

Taste:<\/strong> Actually, I guess I\u2019m being a bit of a tease here. The first thing literally everyone has asked me about these Mos Burger special edition Kit Kats is if they taste like Mos Burger, or hamburgers. They don\u2019t, I\u2019m sorry to say. While I would be all over burger (cheese burger!!!!) flavoured Kit Kats, these are simply \u201cRich White Chocolate\u201d, which is to say standard white chocolate so far as I can tell. I\u2019m sorry if you\u2019re terribly disappointed…!<\/p>\n

As to what it does taste like? It\u2019s actually pretty good! I tend to find every single Kit Kat made with the white chocolate base incredibly sweet (sometimes it \u2018works\u2019, sometimes it doesn\u2019t), but this \u2018pure\u2019 white chocolate version is actually quite a bit less sweet than I was expecting. Part of that might be that this is \u201cRich White Chocolate\u201d, perhaps intended to be a mellower, fuller flavour? But I think it\u2019s mostly attributable to the milk chocolate between the wafers. The whole experience is actually a totally balanced bite of Kit Kat\u2026 I was sincerely not expecting that.<\/p>\n

\"\"<\/a><\/p>\n

Verdict:<\/strong> I\u2019ve got 4 boxes of special edition Mos Burger Kit Kats left, and while I\u2019ll be sharing a few with friends (hi friends!) I actually won\u2019t mind when it comes time to try another one of these, they were a nice little snack. As for their intended purpose, a bit of an add-on\/upsell at the burger joint? Sure, why not? I could see this being a satisfying little desert after wolfing down a delicious MOS Burger and some onion rings.<\/p>\n

Congrats to MOS Burger and Kit Kat on an excellent first collaboration!<\/p>\n

Mos Burger x Kit Kat Press Release: http:\/\/www.mos.co.jp\/news\/20111215_1.html<\/a><\/p>\n

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